Coverart for item
The Resource Black ops advertising : native ads, content marketing, and the covert world of the digital sell, Mara Einstein

Black ops advertising : native ads, content marketing, and the covert world of the digital sell, Mara Einstein

Label
Black ops advertising : native ads, content marketing, and the covert world of the digital sell
Title
Black ops advertising
Title remainder
native ads, content marketing, and the covert world of the digital sell
Statement of responsibility
Mara Einstein
Creator
Author
Subject
Language
eng
Summary
  • "From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers "engage" with us so that we share, share, SHARE - the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make "likes" and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with "friends," to always be on, even when it is to our physical and mental detriment"--
  • Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content
Assigning source
Provided by publisher
Cataloging source
YDXCP
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
Label
Black ops advertising : native ads, content marketing, and the covert world of the digital sell, Mara Einstein
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 209-244)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Introduction: why ads don't look like ads
  • From mass to millennials
  • What we share & why we share
  • Native advertising: publishers as marketers
  • Content marketing: marketers as publishers
  • The digital sell: big data, programmatic buying, and living by the numbers
  • The (dis)empowered consumer
  • Advertising ourselves to death
Dimensions
19 cm
Extent
244 pages
Isbn
9781944869007
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)943593990
  • (OCoLC)ocn943593990
  • 860675
Label
Black ops advertising : native ads, content marketing, and the covert world of the digital sell, Mara Einstein
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 209-244)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Introduction: why ads don't look like ads
  • From mass to millennials
  • What we share & why we share
  • Native advertising: publishers as marketers
  • Content marketing: marketers as publishers
  • The digital sell: big data, programmatic buying, and living by the numbers
  • The (dis)empowered consumer
  • Advertising ourselves to death
Dimensions
19 cm
Extent
244 pages
Isbn
9781944869007
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)943593990
  • (OCoLC)ocn943593990
  • 860675

Library Locations

    • Topeka & Shawnee County Public LibraryBorrow it
      1515 SW 10th Ave , Topeka, Kansas, 66604, US
      39.050746 -95.696533
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