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The Resource Driving digital strategy : a guide to reimagining your business, Sunil Gupta

Driving digital strategy : a guide to reimagining your business, Sunil Gupta

Label
Driving digital strategy : a guide to reimagining your business
Title
Driving digital strategy
Title remainder
a guide to reimagining your business
Statement of responsibility
Sunil Gupta
Creator
Author
Subject
Language
eng
Summary
Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.--
Assigning source
Provided by publisher
Cataloging source
MH/DLC
http://library.link/vocab/creatorDate
1958-
http://library.link/vocab/creatorName
Gupta, Sunil
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Business planning
  • Strategic planning
  • Technological innovations
Label
Driving digital strategy : a guide to reimagining your business, Sunil Gupta
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management
Dimensions
25 cm
Extent
viii, 267 pages
Isbn
9781633692688
Lccn
2018026327
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)1040205140
  • (OCoLC)on1040205140
  • 983930
Label
Driving digital strategy : a guide to reimagining your business, Sunil Gupta
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management
Dimensions
25 cm
Extent
viii, 267 pages
Isbn
9781633692688
Lccn
2018026327
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)1040205140
  • (OCoLC)on1040205140
  • 983930

Library Locations

    • Topeka & Shawnee County Public LibraryBorrow it
      1515 SW 10th Ave , Topeka, Kansas, 66604, US
      39.050746 -95.696533
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